3,000,000,000

That is how many users are on Facebook.

Without a doubt your target clients are somewhere on Facebook.  The challenge, is to find out who and where they are and get your message across to them in the right way, and at the right time. This is what we do.

Until you workout how to harness the power of the Facebook and it is highly unlikely you will be successful long term. 

We should know, we lost (we like to think, invested!) nearly £100,000 of our own money, in ad spend, testing and courses until we were successful at Facebook marketing, but we met a friend along the way, allow us to introduce you to PACO.

P is for Product

A is for Audience

C is for Creative

O is for Offer

Are you offering a product, service or solution that someone would be excited by whilst scrolling their Facebook feed?

Are you 100% sure that you know the audience that would want your offer? Chances are there are more than you think.

Do your ads resonate with the audience and get them to take the action you want them to like purchase or call you?

Is your offer tempting enough for your audience? Are you building your funnel and advertising copy in the best way to convert?

 

Chat to us on Facebook

Here is what is included...

Onboarding call

It is time to get to know each other. We will have at least one call so we can understand your hopes, dreams and goals, and form the basis of our plan.

Strategy

Now we know where you want to go, we can start to create tangible goals and KPIS so we are all on the same page, and start taking steps to achieve them.

Creative Plan

This is the first step of the process. We start to decide our first round of creative for testing. Here is where we start to plane the next couple of months of work.

Find your Audience

Now we find the .0001% of the 3 billion users on Facebook that are your perfect customer. This is where our experience and testing comes into play.

Copywriting

Communication, communication, communication. That is how brands build their market share and win new customers and clients. We craft and deliver this. for our customers.

Ad Creation

Now we enter the next stage of testing. We design and discover what resonates with your audience. We use our PACO process to engage your stakeholders and start meaningful engagements.

Pixel and Tracking set up

Ensuring that tracking is set up and properly allocated is crucial and where a lot of hospitality businesses fail, they don't know their customers. We ensure this is correct and protected.

Testing and Optimizing

The process never stops. As we start to gain traction, we optimise and scale our advertising to deliver your business the maximum results for the smallest investment possible.

Reporting and Training

As well as weekly reporting we have a monthly, 1 hour coaching call with you and your team to ensure you and your team develop your technical marketing education.

Have you read our book?

Our Book, Gastronomic Marketing was released in April 2019.  

Written by our founder, Paul Hannagen, it details how corporates and food and drink companies can utilise eating and gastronomy to develop deep relationships and rapport. Breaking bread with other people and sharing a table are extremely powerful ways to build relationships, htis is all detailed in our book, Gastronomic Marketing.

If you would like to find out more, click here to get your copy from Amazon.